Why waste water? JoJo endorses and supports world water day

Sebasti-Badenhorst

Sebasti Badenhorst

Sales, Distribution, R & D and Marketing

World Water Day, recognised annually on 22 March around the world, recognises the international need for people to take action in order to preserve our most precious natural resource – water! It is a means of focusing attention on the importance of freshwater and advocates for the sustainable management of freshwater resources. Each year World Water Day has a specific theme and this year’s theme is Wastewater: the Untapped Resource.  The theme is introduced with an appropriate question: Why Waste Water? – a clever play on words to emphasise the potential for reuse of our wastewater.

To get your attention, some scary statistics include:

  • Internationally 1 in 10 people lack access to safe water and 1 in 3 people lack access to a toilet. This has resulted in:
    –  one child dies from a water-related disease every 21 seconds
    –  Diarrhoea, a preventable disease, is the second biggest killer of children worldwide
  • In Africa, there are 332 million people without access to water

World Water Day is a day to pause and acknowledge the global water crisis, then take steps to act! Instead of wasting wastewater, we need to reduce the quantity of waste and reuse water wherever possible. This will reduce the quantity of fresh water consumed, so there is more of it where it is needed.

Doing our bit

Not only for World Water Day, but as an ongoing exercise, JoJo Tanks aims to actively contribute to the well-being of our country’s citizens with regards to water source, storage and reuse.

The sustainable Development Goals by the United Nations, launched in 2015, include a target to ensure everyone has access to safe water by 2030. Help us to help others, conserve and reuse water wherever you can.

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Sebasti-Badenhorst

Sebasti Badenhorst

Sales, Distribution, R & D and Marketing

Sebasti Badenhorst holds a B.Eng (civil) from Stellenbosch University and an MSc (Engineering) from Wits. For the last seven years she has been Executive of Marketing and Sales at JoJo, where she also holds a board seat. Before that she spent 10 years at AfriSam as sales & marketing leader project management; three years at Aveng Grinaker-LTA as head of strategic development; and eight years at AfriSam as a technical manager.

Badenhorst has experience in various aspects of civil engineering, construction and sales and marketing. Her technical experience ranges from structural design of commercial and industrial buildings, site supervision, materials engineering, temporary works design,
constructability reviews, tender preparation and reviews, to procurement and project
management.

She shines especially at a strategic and business level, notably when getting new initiatives off the ground and facilitating change. And it goes without saying, is passionate about all things water: from JoJo to Calcamite.

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