JoJo Tanks reduces feed costs and improves equine health with new horse feeder

Sebasti-Badenhorst

Sebasti Badenhorst

Sales, Distribution, R & D and Marketing

JoJo Tanks has introduced a new feeding box product to the equestrian market that will help horse owners reduce feed expenditure and wastage, appropriately named HaySaver. It contributes to improved animal health by maintaining a healthier grazing hay supply that is free of dust, sand, urine and stool matter. In addition, horses and ponies benefit from the promotion of a natural grazing position.

HaySaver was conceptualised by equestrian enthusiasts when observing stable needs. They considered horses’ and ponies’ natural grazing postures, looked at ways of improving equestrian health and focused on reducing unnecessary food wastage. The result is an ergonomically designed, easy-to-clean, perforated, single-horse feeding box made of UV-stabilised, high-grade polyethylene. Its modular design allows two or four HaySavers to be joined for multiple feeding purposes and also facilitates gum pole mounting in the paddock or corner installation in brick and wooden stables.

Launched in September 2016 as a new addition to JoJo Tanks agricultural product offering, HaySaver’s perforations eliminate the ingestion of dust, sand, shavings. They also allow for constant airflow through the feeder so breathing is unaffected when horses feed.

JoJo Tanks’ HaySavers are weather-resistant, durable and cost-effective. Their lightweight and manageable size (790 mm top-to-bottom with two right angles of 700 mm each), makes them easy to install.

Other products in JoJo Tanks’ agricultural range include 260 litre storage drums, animal feeders, buoys, cattle drinking troughs and drinking troughs, drums, grain silo, Mixmaster, nose cones, owl houses, raft floats, silos and cyclone tanks as well as wheelbarrow liners.

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Sebasti-Badenhorst

Sebasti Badenhorst

Sales, Distribution, R & D and Marketing

Sebasti Badenhorst holds a B.Eng (civil) from Stellenbosch University and an MSc (Engineering) from Wits. For the last seven years she has been Executive of Marketing and Sales at JoJo, where she also holds a board seat. Before that she spent 10 years at AfriSam as sales & marketing leader project management; three years at Aveng Grinaker-LTA as head of strategic development; and eight years at AfriSam as a technical manager.

Badenhorst has experience in various aspects of civil engineering, construction and sales and marketing. Her technical experience ranges from structural design of commercial and industrial buildings, site supervision, materials engineering, temporary works design,
constructability reviews, tender preparation and reviews, to procurement and project
management.

She shines especially at a strategic and business level, notably when getting new initiatives off the ground and facilitating change. And it goes without saying, is passionate about all things water: from JoJo to Calcamite.

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